The
Early
Years
The Early Years

The Early Years

The story of El Cedro Rojo is a story of success and luxury in the world of wood. It all started in 1972, when a sawmill was founded on El Ferrocarril Avenue in Medellín, Colombia. Its founders, Luis Eduardo Restrepo and Juan Diego Restrepo Villegas, worked hard to turn the company into a major distributor of woods in the city, especially structural woods.

Over the years, the company continued to grow and moved to a larger warehouse in 1998. However, it was in 2002 when the new generation joined the company, in the person of Daniel Restrepo, son of Juan Diego and grandson of Luis Eduardo. Daniel brought with him new ideas and began to open a new line of products, such as floors, and was also in charge of opening the export channel, achieving the company's first export of woods to Israel in 2004.

In 2010, Juan Eduardo Restrepo, Daniel's brother, joined the company with the idea of a brand transformation. He wanted to stop being a simple sawmill and become a recognized and leading brand in the market. To achieve this, they began to offer all kinds of wood products, such as cladding, floors, decks and ceilings, and became the absolute references in the market. Their goal was to bring luxury and status to each of the projects they worked on.
The
First
Boutique
The First Boutique

The First Boutique

In 2015, El Cedro Rojo took a big step by entering the North American market, mainly in the cities of Miami and New York. Two years later, in 2017, a wood showroom was opened in Alto de Palmas in Medellín, becoming the brand's first boutique store. The company continued to grow and position itself as a luxury brand nationally, being recognized for its commitment to sustainability and for promoting the use of wood in Colombia.
The
Future
The Future

The Future

In 2022, El Cedro Rojo took another big step in its international expansion by opening its first boutique store in Miami, located at 11001 Biscayne Boulevard. The company remains synonymous with luxury and quality, offering high-quality wood products and providing a sense of warmth and well-being to each of its customers. With its dedication to excellence and commitment to sustainability.

In 50 years, El Cedro Rojo has become a leader in the luxury wood market and continues to be the ultimate reference in Colombia. Despite its success and position in the market, the company imprints its humanity in every effort it makes and remains committed to providing a close and personalized service to each of its customers and brand friends.

El Cedro Rojo, home of exceptional wood.
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