The Early Years
The story of El Cedro Rojo is a story of success and luxury in the world of wood. It all started in 1972, when a sawmill was founded on El Ferrocarril Avenue in Medellín, Colombia. Its founders, Luis Eduardo Restrepo and Juan Diego Restrepo Villegas, worked hard to turn the company into a major distributor of woods in the city, especially structural woods.
Over the years, the company continued to grow and moved to a larger warehouse in 1998. However, it was in 2002 when the new generation joined the company, in the person of Daniel Restrepo, son of Juan Diego and grandson of Luis Eduardo. Daniel brought with him new ideas and began to open a new line of products, such as floors, and was also in charge of opening the export channel, achieving the company's first export of woods to Israel in 2004.
In 2010, Juan Eduardo Restrepo, Daniel's brother, joined the company with the idea of a brand transformation. He wanted to stop being a simple sawmill and become a recognized and leading brand in the market. To achieve this, they began to offer all kinds of wood products, such as cladding, floors, decks and ceilings, and became the absolute references in the market. Their goal was to bring luxury and status to each of the projects they worked on.